Harley’s New Rewire Strategy Is A Bad Idea
by Justin Hughes from https://www.rideapart.com Why refocus the brand on capturing a rapidly shrinking demographic? Earlier this week we reported on Harley-Davidson’s latest change in direction: to abandon some of their more ambitious ideas and focus on growing the core brand, with their core bikes, in the US. While models like the LiveWire, Bronx, and […]
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