Boomers? Bah! Harley Seeks A New Generation Of Riders
A top Harley-Davidson executive had said that in 2012, for the first time in years, the average buyer of the company's bikes was not a baby boomer. For a brand defined by the emergence and, lately, the aging of the post-World War II cohort of consumers, that's a big deal – proof the 110-year-old company […]
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