SEE YOU AT THE 85th STURGIS MOTORCYCLE RALLY!
1,100 Miles Grand Rapids, MI to Sturgis
Buell is heading to Sturgis the only way that matters – earning every mile on a 3-day, 1,100-mile journey from Grand Rapids through the heartland.
Seven Super Cruiser prototypes will be loading up and taking the legendary ride into the biggest motorcycle rally of the year. Come meet us at our booths, meet the team, and hear all about our journey in.
Meet Us in Sturgis!
We will have TWO locations in downtown Sturgis, South Dakota off of Lazelle Street! Come join us, see our prototype models, and meet the team working behind building our incredible machines.
1. Sturgis Motorcycle Museum and Hall of Fam
Where: 999 Main St, Sturgis, SD 57785
When: August 1-10, 2025
Models on Display: Super Cruiser, Super Cruiser Bagger custom, SuperTouring, Hammerhead 1190
2. J&P Cycles – Lazelle St.
Where: 1650 Lazelle St, Sturgis, SD 57785
When: August 1-10, 2025
Models on Display: Super Cruiser, SuperTouring
We will also be popping up at the Buffalo Chip, Deadwood, Spearfish, and other locations! Keep an eye out, Buell models and prototypes will be running through the streets all week long during the rally.
#BuellintheWild
