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Keep The Charge!

Many of you have grown up with the names Rivera Engineering & Primo Belt Drives before both names were combined under the new corporate identity Rivera Primo Inc. After all, the company has been in the motorcycle aftermarket business for close to 40 years. What a lot of you don't realize is that besides the

Keep The Charge! Read More »

KEEP IT CHARGED

Many of you have grown up with the names Rivera Engineering & Primo Belt Drives before both names were combined under the new corporate identity Rivera Primo Inc. After all, the company has been in the motorcycle aftermarket business for close to 40 years. What a lot of you don’t realize is that besides the

KEEP IT CHARGED Read More »

Harley-Davidson is presenting sponsor of AMA Motorcycle Hall of Fame Legends recognition for Mert Lawwill

  Harley-Davidson, whose motorcycles helped write the history of American dirt-track racing, will be the presenting sponsor of the AMA Motorcycle Hall of Fame's Legends recognition for Mert Lawwill. Lawwill, a 1998 inductee, will be honored at the annual Hall of Fame induction ceremony on Friday, Nov. 16, at the Red Rock Casino, Resort &

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The American Motorcyclist Association Urges Riders to 'Vote Like a Motorcyclist'

  With the Nov. 6 General Election just around the corner, the American Motorcyclist Association is reminding motorcyclists to research where candidates stand on motorcycle-related issues and "Vote Like a Motorcyclist."  The AMA is a non-partisan organization and doesn't make political endorsements. But the national association encourages riders to cast their ballots based on candidates'

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“Quarter Mile” Recording To Support B.R.A.K.E.S. Student Driving Education Program

  The award-winning rock band CTS (Consider The Source) has joined forces with CD Baby, the world’s largest digital distributor of independent music, to benefit the non-profit 501 (c) organization B.R.A.K.E.S. (Be Responsible, Keep Everyone Safe) Their goal is to generate additional funding to take the B.R.A.K.E.S. life-saving student driving education programs nationwide. CTS recently

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Motorcycle Celebrities to Appear at Progressive Int'l Motorcycle Show in Atlanta

  Several motorcycle racing legends are set to appear at the 2012 Progressive International Motorcycle Shows nationwide tour kick-off, at the Cobb Galleria Centre, in Atlanta, Friday, November 2, through Sunday, November 4. Racing fans won’t want to miss this opportunity to meet some of the top motorcycle racing legends in person, and hear what it is like to

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