What hit the American Motorcycle industry
like straight pipes and tire sizzling burn-outs,
at 4 in the morning? Television, in the form of
Motorcycle Mania one and two. The
introduction of chopper building skills and
rebel attitude, unleashed broadband, to
citizens all over the country, rocked the biker
world. Then chopper heaven in the form of
Biker Build-offs struck with round two. Who
was responsible for this Tsunami boon to our
lifestyle? It was Hugh King, the
producer/director/writer and editor at large of
Original Productions.
Hugh felt the crisp freedom and wild
wanton wickedness of the chopper industry in
1947 as a Milwaukee youngster, with his nose
pressed against his living room window. An
older neighborhood wildman, Billy Brody,
screamed down the street on a bobbed
'46 Indian Chief. He tore across his
folk's lawn and slid to a stop on the front
porch ignoring the driveway and garage
alongside the house. That scene, on the Oak
shrouded street, was emblazoned in
Hugh's expanding creative mind for
years to come. In fact he added a wild black
and white scene of a biker burning into a bar,
to his documentary resume while living off
grants and making social action films.
In 1989 he hauled ass to
California and scrambled for a position cutting
Easyriders Home Videos.
Through the reams of vast, rough-shot,
motorcycle footage he learned the Harley biker
industry, from event coverage, to land speed
record attempts. Hired by Original Productions
he produced reality shows. Then one fateful
day, while warm California rays graced his
small Original Productions, office, Tom Beers,
his boss, wandered in.
"Discovery Channel called," he said.
"They want a feature on the custom motorcycle
industry. You've experienced the
motorcycle world. It's your assignment."
Since the offices were located in Burbank,
California, Hugh investigated valley shops and
called motorcycle mag editors. A mystery
connection was made, and an old crocked
finger pointed toward West Coast Choppers.
"And the rest is history," Hugh said.
"Discovery didn't
billboard the first Motorcycle Mania episode,"
Hugh said. "They only mentioned it one-half
hour before it aired, but by act 4 they knew we
had hit a home run."
By Motorcycle Mania two, Jesse became
a star. "Viewers wanted to talk to him," Hugh
said of growing audience. "We filmed it for the
average Joe and sensed immediately that
people wanted to reach out and touch tools.
There was a deep longing for the ability to
make something out of nothing."
Jesse smacked a cord in young
American viewers with a ballpeen hammer
against a flat sheet of aluminum. Fans
witnessed pure raw alloy shaped into sleek
gas tanks. "The footage of metal being
annealed was graphically inspiring," Hugh
said. At that stage he was the producer,
director, writer and editor (Tom Beers was the
executive producer).
Discovery was rocked and wanted more,
so Hugh directed the first four Monster Garage
segments, then kicked off the Build-Off series.
"We shot Borget versus Billy
Lane and Discovery ordered three more,"
Hugh said. "It was another grand
slam."
Life kicked into high gear for Hugh and
again Original Productions was approached
by Discovery Channel to make Motorcycle
Mania III or "Jesse James Rides Again"
starring Jesse James and featuring his
buddy, Kid Rock. Jesse worked with
wheelwright, Fay Butler, in Massachusetts to
learn the intricacies of copper fabricating. Fay
manipulates old yoders like an artist's
brush shaping copper. Yoders were used in
WWII to fashion sheets of metal for fighter
fuselages and wings. Jesse and Fay worked
together to shape the copper chopper gas
tank.
The MMIII film endeavor raised the bar for
Hugh. "I had the opportunity to work with high
def film and top quality camera equipment," he
said. "We got to use the highest standard
automobile commercial equipment like a Shot
Maker and Chapman cranes for dramatic
rolling angles." His life hit overdrive as he
filmed the building of the Copper Chopper for
Jesse, American Bad Ass Chopper for Kid
Rock, and they hit it to Mexico. "Nothing went
according to plan," Hugh said. "We changed
the itinerary constantly. The people of Mexico
were terrific as we shot from El Paso, Texas
and Juarez, Mexico, in 125 degrees, through
350 miles due south to Chihuahua."
Hugh filmed spectacular footage of the
two riders passing smoldering sand dunes,
sweeping vistas and lumbering Iguanas
crossing the rugged roads toward Copper
Canyon.
"We suspected
trouble from Federales," Hugh said, "but
Jesse and the Kid befriended the law. They
stood alongside the smoldering highway and
blasted sand dunes with the cops'
weapons."
Having the time of their lives they rode
south to Chihuahua, a growing city, and
searched through the old market place. Riding
west they climbed 6,000 feet to Copper
Canyon, in the middle of the Sierra Madres,
which is six times longer than the Grand
Canyon. They slept in a small village on the lip
of the gorge, in a town of 65.
Jesse and the Kid accomplished their
goal of escaping fame and fortune as they
continued West toward the coast over
torturous curved roads through blinding
lightening storms and over a territory where
the only vocation is hijacking. "We slept in the
camera van," Hugh said, "since there was no
place to stay, until we reached the white sand
beach on the Sea of Cortez. It was a
transcendental experience."
Motorcycle Mania III will experience
limited theatrical release later this year,
followed by Discovery Channel airing. Hugh
has a year and a half invested in the film while
directing Biker Build-offs with Billy Lane, Dave
Perewitz, Roger Borget, Paul Yaffe, Indian
Larry and currently with Yank Young, Chica,
Eddie Trotta, Russ Mitchell, Arlen and Cory
Ness. "Choppers have turned my life upside
down," Hugh said. Although the family man
doesn't own a bike, he rides constantly.
"I'll jump anything the builders let me
straddle," Hugh said. You can see the
motorcycle mania fever boiling in his gaze.
What's the future hold for Hugh
King? The Biker Build Off series is
rockin' through another chrome and
flamed season and even hotter segments are
headed for next year. "We kicked off the series
with Billy Lane and Roger Borget," Hugh said.
"Initially it was intended as an elimination
competition, but no builder can manufacture
one ass-kickin' bike after another, every
30 days. We currently pick builders by regions
and diverse styles." In 2005 he hopes to throw
a massive live finale in Las Vegas and take
the bike voting interactive.
At 65, Hugh ramped into an all-time high
with custom bikes. He's riding it for all
it's worth and the entire industry benefits.
HUGH KING SIDEBAR:
THE LAUGHLIN BUILD-OFF--
On April 20th ten of the world's greatest
bike builders thundered into Laughlin,
Nevada. For 72 hours in a secret desert shop
they worked non stop to create BBO X, a
one-off 124 cubic inch, rigid, right side drive,
black and chrome, spear-like chopper. Then
they presented it to Hugh King, producer of
Discovery's Great Biker Build Off. The
geniuses who came together to make this
awesome steed were Arlen Ness, Cory Ness,
Russell Mitchell, Eddie Trotta, Mitch Bergeron,
Kendall Johnson, Matt Hotch, Joe Martin,
Chica and Hank Young.
Chica hand fabricated the gas tank. Hank
Young made the oil tank. Kendall Johnson
was responsible for assembling and
tweaking the 124 cc. S&S motor and the Baker
6 speed transmission, Mitch Bergeron was
responsible for the frame and the billet down
tube (in which was cut in the Roman Numeral
X and the Discovery planet), Matt Hotch
fabricated the fenders, Joe Martin built the
pipes and did the pin striping, Russell Mitchell
and Eddie Trotta built the front end and Arlen
Ness and Cory Ness were responsible for the
paint and the overall supervision of the project.
A special guest appearance was made by
legendary seat maker, Danny Gray who
fabricated a black leather seat with a zebra
stripped manta ray inset.
On Saturday night, April 24th, before
thousands at the Laughlin River Run, BBO X
was unveiled and formally presented to Hugh
King.
Each of the ten builders had competed in
Bike Build Off before. Their ten bikes were on
display at the Discovery both where the people
voted on which motorcycle they thought was
best in show.
Matt Hotch's low slung, blue beach
cruiser took the prize. Watch every Monday
night for a new Build-Off on Discovery.