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How Big Was The 2023 Sturgis Rally?

Hey, the 2023 Sturgis Motorcycle Rally Attendance Was Down 8.1%

Article & photos from with illustrations by Wayfarer

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"Out West" illustration by Wayfarer
"Out West" illustration by Wayfarer

Now that the books have officially closed on another incredible Sturgis Rally, everyone is asking the same question – How big was the 83rd Sturgis Rally in 2023?

This year’s 2023 Sturgis Motorcycle Rally attendance was down from 2022 (click here). Read on to see how the numbers break down.

What was the Sturgis Rally Attendance in 2023? SD Department of Transportation reported traffic counts of 458,161 (click here).

The DOT Reported the 2023 Sturgis Rally Attendance of 458,161 Was Down 8.1%​ from 2022
According to the official traffic numbers released by the South Dakota Department of Transportation (click here), the 83rd Rally in 2023 was not nearly as big as 82nd in 2022, with 497,835 vehicles.
"Meeting of the like-minded" illustration by Wayfarer
"Meeting of the like-minded" illustration by Wayfarer

The South Dakota Department Of Transportation gathers these numbers from road tube counters placed at nine locations around the Sturgis region. One vehicle is counted for every two axles that hit the counter on their way into town. The full DOT report on the Sturgis Rally can be found on the DOT Website.

The South Dakota Office of Highway Safety reports (click here) that DUI arrests, citations, warnings, non-injury crashes, and injury crashest, were all down. Misdemeanor drug arrests, felony drug arrests, and fatalities were all up. See more rally statistics from the South Dakota Office of Highway Safety (click here).

2023 Sturgis Motorcycle Rally taxes were down 6%.​

According to the South Dakota Department of Revenue (click here), tax collections at the 2023 Sturgis Motorcycle Rally are currently at $1,446526, down 6% from 2022.

2024 Sturgis Motorcycle Rally Dates

When is the 84th Sturgis Rally? The 2024 Sturgis Motorcycle Rally is scheduled for Aug. 2-11, 2024. Get a jumpstart on 2024 by registering for the rally and receiving your free welcome packet at (click here).
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"Friends among strangers" illustration by Wayfarer
"Friends among strangers" illustration by Wayfarer


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Reader Comments

During a pub crawl with the mayor of Sturgis in 2020,he claimed a remarkable accuracy of attendance by weighing the trash. No reason to argue with him . Ride safe.

David E
Tuesday, September 19, 2023
Editor Response Actually that count was skewed this year due to the rain and wet trash

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