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Deus Ex Machina - First Year Celebration

New Blood on the Block

from the Deus Ex Machina Team
2/25/2013


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Welcome to Deus Ex Machina’s latest addition to its global ground fleet of marvel outlets located in Venice, CA. The gas station turned flower shop turned Deus Ex Machina is an awesome place to grab a coffee and peruse the goods.





Featuring in-house custom built motorcycles by Michael “Woolie” Woolaway, hand-shaped and hand-glassed surfboards from the Temple of Enthusiasm in Bali, clothing and artwork designed at the House of Simple Pleasures in Camperdown, Sydney, and brewcraft from downtown Los Angeles coffee disciples, Handsome Coffee Roasters as well as an intimate selection of fine apparel and accessories.





Deus ex Machina (god from the machine) began in Australia 2006, with some neatly customized motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. The Venice location celebrated its 1-year anniversary with a great food, great music and a fun hang.





Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art.





ADDRESS: 1001 Venice Boulevard, Venice Beach?CA, 90291, USA

HOURS: Espresso Bar:?Monday to Sunday 7am to 7pm.

SHOP: Monday to Sunday 9am to 7pm.
 
CONTACT DETAILS
P (888) 515-3387?F (424) 835-4378
E: info.usa@deuscustoms.com


http://us.deuscustoms.com/location/venice



Deus ex Machina roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion. Our openness and enthusiasm strike a chord with people, wherever they are…





The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.



Since opening the doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavour of internally combustible postmodernism around the globe. The way forward is one down, four up.


Locations

 
The Warung Of Simple Pleasures
 
As well as being the center for the Deus enthusiasm in Seminyak, the Warung Of Simple Pleasures houses a full range Deus clothing and luggage, hand built track bicycles, motorcycles, surfboards.



Store Address
Jalan Laksamana 3B, Oberoi, Bali, Indoneisa
 
Opening Hours
8 am – 10 pm
 
Contact Details
 
P: +62 361 735 047




The House Of Simple Pleasures
 
The House Of Simple pleasures is set in a 1600 square meter renovated factory building in Camperdown Sydney. Home to a retail space, motorcycle showroom, workshop facilities and design studio. Connected to the showroom is the Deus Cafe, where locals of the inner west rub elbows at communal tables with riders gassing up on caffeine before their Saturday excursions.
 
While the sale of motorcycles and parts is at the core of the business – from Yamaha SR400s and TW220s to Kawasaki W650s as well as a selection of signifigant classic bikes, visitors to the Deus showroom will find hand built fixed gear track bicycles and a range of Deus brand clothing and luggage as well as a handful of items which feature timeless design and reflect the Deus culture. Classic bike accessories and books are on sale, while objects such as prints and paintings by artists such as Robert Williams, Stevie Gee, Robert Moore and Japanese artist, Rockin’ Jelly Bean, are on display.
 


The House Of Simple Pleasures also stocks: Jackets – Schott, Belstaff and Vintage Denim – Edwin Boots/Shoes – Redwing, Jack Purcell, Vans, Springcourt, Native and Vintage Sunglasses – Raen, Colab, Sunday Somewhere, Waiting For The Sun and Vintage Other Accessories – Brixton, Haemmer, Nannini, Aviator, Libertine, Uppercut, Harolds Gear and DVDs
 
Store Address
98-104 Parramatta Road, Camperdown, Sydney NSW 2050 AUSTRALIA
 
Opening Hours
 
Monday to Friday 9am to 5pm. Weekends 10am to 4pm. Closed public holidays.
 
Contact Details
 
P: +61 2 8594 2800
F: +61 2 9557 5890




Bourke St Cycleworks
 
Deus Cycleworks is the bicycle orientated arm of Deus Ex Machina. Originally a filling station and automobile laundry from the 1930's, the shop stocks a select range of bicycles and accessories as well as a wide selection of apparel. New Cinelli, Look, All-City and Surly single speed frames now hang with vintage and modern road bikes, townies, assorted odd-ball mini-velos and Japanese Keirin frames. Australian-made Velocity wheelsets contrast German-made Continental tyres whilst the latest range of Deus clothing complement Edwin denim, Red Wing boots, Vans shoes, Mission Workshop bags and Colab eyewear.
 
The workshop provides a range of services from a tune-up to parts installation to complete builds. The experienced and professional technicians will cater to your needs whilst you spoon your double riz from the Deus Cafe. The chinwag is free.
 
The adjoining Deus Cafe is part indoors; part outdoors, sitting in a converted garage space with headlight windows that look into the shop’s interior. The Little Marionette’s Sanchez-blend coffee is available with a selection of meal-sized sweets including outrageous Nutella Ciambelle whilst the breakfast and lunch menus range from avocado on sourdough, topped with creamed ricotta, mint and chilli to dukkah-encrusted sardines with the in-house semidried tomato spread on toasted Panini to hearty sandwiches like the corned beef, gruyere, pickles, sauerkraut and Dijon mustard on sourdough.



Store Address
344 Bourke Street, Surry Hills, Sydney, NSW 2010
 
Opening Hours
 
Cafe Opening hours are: Monday to Friday 7am to 3pm. Weekends 7am to 4pm.
Deus Cycleworks hours are: Monday to Friday 9am to 5pm. Thursdays and 9am to 7pm. Weekends 9am to 4pm.
 
Contact Details
 
Contact Deus Cycleworks:
P: +612 9331 1891
F: +612 9557 5890
 
 

The Temple Of Enthusiasm
 
Deus makes motorcycles. Stripped down and rebuilt. Customized for your life and revved up for everything else. Deus makes four gears and loose throttles. Wind in your hair and thunder in your guts. Full speed towards the volcano. And that’s just the beginning. Deus makes surfboards. Deus makes coffee. Deus makes music. Deus makes things happen.
That’s what Deus makes. For everything else, there is the Temple of Enthusiasm. For caffeine and gasoline. For burnt rubber and trimming fins. For fiberglass and blues. For tacos and tattoos. The Temple is where you end up from never going home. The Temple is the destination where the road doesn’t end.
 
This is Bali. This is the once-quiet village called Canggu. With its winding rice-paddy back roads and a surf breaks for every appetite, this is where the Deus Temple of Enthusiasm takes root. Like some strange new tree. The Temple must be seen to be understood.
 
There is beer on tap. There is art on walls. There is shaping bays and surfboards stacked like sets out the back. There is photo studios and Thai food fusion. Cocktails built by hand and paint spilled on the floor. Everything is fast and smooth and toes over the noes. Music in your ears and flashbulbs in your eyes. Hand-carved skateboards and fixed gear pushies. Surfboards and sushi. Movie nights and drag races. It doesn’t stop there.
 
This is the prayer of greasy hands. This is the path of resin-stuck sandals. This is the sacred ground on which we dig. Welcome to the Temple of Enthusiasm. Yes, we make motorcycles and surfboards. But it’s everything in between that makes us.
Get here and you’ll understand.



Store Address
Jalan Batu Mejan No.8, Canggu, 80361 Bali, Indonesia
Get Directions Here
 
Opening Hours
8 am – 10 pm
 
Contact Details
 
P: +62 361 368 3386

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Reader Comments


Love that the young bucks are making their own mark

Von Frost
Long Beach, CA
Tuesday, February 26, 2013
Editor Response The new blood is coming. Hang on!
--Bandit

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