HARLEY-DAVIDSON ROLLS OUT NINE NEW MODELS FOR 2010--More Performance, Features and Value Across Six Motorcycle Platforms.

MILWAUKEE (July 25, 2009) - Harley-Davidson roars into 2010 with nine new motorcycle models, the most expansive new-product introduction in the history of the Motor Company. Across six model platforms, Harley-Davidson achieves a fusion of tradition and technology in a motorcycle product line that offers more power, luxury, and style, and more value.

"We are thrilled to offer our customers nine new models and a full selection of products for 2010 that lets their enthusiasm for enjoying great motorcycles continue at full throttle," said Bill Davidson.

Highlights of the 2010 Harley-Davidson line include:

As the new king of the Harley-Davidson Touring line, the Electra Glide Ultra Limited model delivers the performance upgrade of a Twin Cam 103 engine, and features standard equipment items previously offered only as accessories on regular-production Harley-Davidson Touring models.

The new Road Glide Custom model looks lean and mean, with a slammed suspension, 18-inch front wheel and a new 2- into-1 exhaust system.

The Wide Glide returns as an all-new Dyna model done in old-school chopper style, with black laced wheels, a chopped rear fender, black "wire" sissy bar, 2-1-2 Tommy Gun exhaust and an optional flame paint scheme. Priced starting at $14,499, the Wide Glide is also a great new value.

The new Street Glide Trike brings stripped-down, hot-rod styling to the three-wheel category, and joins the Tri Glide Ultra Classic in an all new Trike family for 2010.

Dressed in satin chrome and denim black, the new Fat Boy Lo presents a darker and lower interpretation of the motorcycle that still defines the fat-custom segment.

The 2010 Street Glide model gets even more hot-rod soul, with updates that include a larger front wheel, slimmed-down exhaust, and a new tail light assembly. Street Glide takes a classic Harley-Davidson Touring profile to a low, light and lean extreme.

No motorcycle on the road today matches the modern street attitude of the three exciting models in the Harley-Davidson VRSC™ family: V-Rod®, Night Rod® Special and V-Rod Muscle. The explosive performance of the liquid cooled Revolution V-Twin engine keeps VRSC at the top of the power cruiser food chain in 2010.

The American motorcycle legend that is Harley-Davidson Sportster features six models for 2010, including the $7,999 Iron 883 introduced mid-year 2009 and four others priced less than $10,000.

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