Rivera-Primo
A few words from Mel Magnet, the CEO of Rivera-Primo

First on behalf of the staff and management of Rivera-Primo®, I would like to reiterate something that has been on this page before and continues to be a source of pride for us all. We offer our sincere, heartfelt sympathy, and gratitude to the families of the American soldiers who lost their lives fighting for liberty on foreign soil. They died fighting for our continued freedom, and security, something many Americans sometimes take for granted. To all those brave Americans who continue to serve in Iraq and elsewhere around the world, we wish you a safe journey home.

The last two years has been a period of great change for our company. We moved into a state-of-the-art 40,000 square foot facility with complete manufacturing and distribution capabilities. This has given us unparalleled control over our quality and output and has made us in every sense of the words, a 'world-class' manufacturer. We also merged our two great companies (Rivera Engineering & Primo Products) into one more efficient, streamlined entity which we now proudly call Rivera-Primo, Inc.® Our new 'Diamond' logo represents the quality and precision that you would find in a priceless jewel.

Our 33 years of "Quality & Performance" continues with more belt drive and clutch choices than ever before. From the massive 3-1/2" wide Brute Force with carbon fiber guards and outer bearing supports, to the 3" wide Brute IV Extreme which retails as low as $1295, dependable power transmission continues to be the exclusive domain of Primo Belt Drives, and we continue to 'smoke the competition'! Primo's latest innovation is the all new Direct Drive 3 1/2 inch wide open primary belt system which relocates the starter to the area between the front and rear pulleys and the ring gear to the area behind the front pulley, giving a builder the latitude to further drop seat height as well as turn over a high compression motor with little effort. (Watch for tech installations on Bikernet.com. )

Rivera-Primo® continues to be the 'King' of carburetion and best place to get a high performance carburetor kit no matter what the brand name. We have in-stock, ready to ship Dual Mikuni & single Mikuni carb kits for most applications from Shovel and iron XL to twin cam motors. Also available are S&S 'E' & 'G' carburetor kits, as well as our own revered and 'retro' popular SU carburetor kits with all the carburetor accessories a discriminating hot rod motorcycle rider could ever want.

Rivera-Primo's® Pro Clutch continues its unmatched performance by winning races all over the world. If you've got a Harley-Davidson® or other American V-Twin motorcycle, chances are, Rivera Engineering has a Pro Clutch for you as well as innovative ways of reducing clutch lever fatigue with products such as our Rivera TPP Variable Pressure Clutch Assist and our Centri-Force Auto Clutch. Rivera-Primo® will always be the best place to shop for the latest and greatest in high performance components and accessories as it has been for more the last 33 years.

Mel Magnet, CEO

Rivera-Primo, Inc
12450 Whittier Boulevard
Whittier, CA 90602
(562) 907-2600
(800) 872-1515 Toll-free
(562) 907-2606

Riveraengineering.com
Info1@riveraengineering.com
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