The Chris Tronolone Story
Drug Dealing Biker Escapes California Heat To Run Stickers in Hawaii
By Bandit
The guy who makes our stickers, Chris Tronolone of Expressive
Designs, also makes the stickers for Jesse James' shop West Coast
Choppers and dozens of other semi-profitable companies.
He pulled up in front of the headquarters recently in a double stretched Hum vie
limousine and stormed the doors of the Bikernet Headquarters. Even
though his bodyguards were heavily armed, he was a sweating nervous
wreck. I couldn't figure it out and got sorta shaky myself as his men
opened their coats to flash their stainless steel Browning autos.
"Chris, you don't need to go there, man. Bandit generally pays his
bills. Hell, I'll pay it again," I said trying to figure out what the
hell was on his mind. "How about we write a glowing article about
your company on Bikernet." That seemed to make him smile some, but he
looked around the headquarters as if it was a solitary confinement
cell at the Los Angeles County Jail. The guy was as touchy as a short
fused firecracker. "Can I get you a girl, Chris?" I said it with pure
sincerity. Either we were in a lot of trouble or he was on drugs.
He shook his head and stood up abruptly. He held out his
sweaty palm and I shook his hand in greeting, fearing that Bandit had
somehow ripped him off and I was going to take the slug for another
deal gone south. He continually looked at his watch. He moved about
the headquarters like a kid who was forced to go to a museum of
ancient kitchen appliances. He looked at the antique motorcycles, the
David Mann paintings and old motorcycle photographs as if he could
care less. With each abrupt irritable move he glanced at his watch. A
big Samoan looking body guard stepped up to him in the garage as he
looked at the various stickers on Bandit's rusting tool box, "It's
time to go to the airport, Boss."
Suddenly he turned to face me, a slightly overweight man who
wasn't particularly tall, about 45, he held out his sweating palm one
final time and I was sure I was going to give the ultimate gift to
Bikernet, my life. I shook his hand and for the first time he smiled
in touchy fashion as if he was about to be involved in something
really bad. "I can't stand the mainland. We're headed back to the
islands. Thanks for showing me around," he muttered and headed
briskly for the door.
I stammered like a kid caught with his hand in the cookie
jar, but I was glad to show him to the door and watched the two
muscled guardians depart.
Sure as shit, just after the long black vehicle pulled away,
Bandit rolled up on a new V-Rod, then I got the story on Chris. I
discovered that Chris had escaped the mainland right after graduating
from High School in 1977. He had been riding and surfing most of his
life and as the salt water fever grew inside of him he looked for the
ultimate spot on the earth to surf. A land with constant warm water
and rippling waves.
"He wanted to live in a different place with
great weather and warm water year 'round," Bandit confessed pushing
the V-Rod into the garage. "He started working at a silk-screen shop
on the North-Shore of Oahu printing T-shirts in the evenings, so he
could surf all day. It was great back then, he made just enough money
to get by, no responsibilities. His rent was only $100 a month, and
he rode around on a Yamaha 250 enduro. He later started working for a
friend who had a sticker business, so he worked some days printing
shirts and other days printing stickers. His buddy flew to Bali for
the summer's to surf, so he took over the business, soon after he
became a business partner," Bandit said pulling a welding glasses
over his head and firing up his old beat up torch.
Bandit fired that torch and send sparks spraying around the
garage as he told me that we got hooked up with Chris through his
brother Bob Tronolone who had ridden with Bandit in the mid '70s on the
coast. Just recently after a 25 year absence, Bob found Bandit on the
Internet and they got to talking. Bandit needed stickers and was
having his usual bad luck with goofball companies that told him one
thing and did another. Bandit traded books and a dayroll for his
first batch of stickers. "They've produced some wacky stickers over
the years," Bandit said while staring at a glowing belt buckle
project. He hadn't hand fabbed a buckle in a couple of years and
after slamming into that deer his eyesight was mostly toast. He was
burning everything on the bench. "Most of the stuff they printed for
companies was tame, like stickers for Walt Disney's new movie, Lilo &
Stitch. On the other hand they just did some for a Mud Bog race where
women were competing and wanted 'Powered by Pussy' and another one
that said 'Pussy Power'. They also produced some for a diving team
that said 'Muff Divers Go Deep'."
According to the welding Bandit, filling the garage with smoke,
Expressive Designs has been in business since 1979 in Hawaii, but
they also opened a location in Torrance, California in '87 which his
partner runs. They manufacture Mylar window stickers, Vinyl bumper
stickers, and they also print on a material called rice paper which
goes under the glass and resin on surfboards and disappears except
for what they print. All major Surfboard companies have their logos
on all boards made. All pro surfers have all of their sponsors on
their boards which is printed on rice paper. That paper is so rare,
Chris imports it from Japan and export it to the states."
As Bandit continued to mumble and catch his bench on fire, I
dove for the rusting fire extinguisher in the corner. Bandit leaned
back on the bar stool at the bench and blew a hole in the drywall
behind the bench as I sprayed the flames with near empty fire
extinguisher. "Pay attention, Snake!" Bandit mutter trying to find me
in the dark garage wearing number 10 welding lenses. "Chris also has
another business he started as a joke when the GOT MILK commercials
came out. He started doing sticker's like GOT SURF? GOT PAM? and GOT
GOLF? etc. He started getting a lot of calls from other companies
that wanted there own 'Got' stuff. He fabricated Got Miller Lite
stickers for the Pro Bowl, Got Blood for the blood bank, Got Choppers
for Jesse James, Got Duracell, Got Crabs for a fish market on Maui,
and several others. They still get orders for the 'Got' things
at http://www.gotstickershawaii.com
"Goddamnit Snake, didn't you know that sticker's are the
cheapest form of advertisement there is?" Bandit said showering me in
melting brass. I decided that this conversation was futile and
dangerous as I splashed a bucked of corrosive water next to the
grinding wheel on my Levis to put out the fire. As he continued to
mumble, I stumbled back into the headquarters and grabbed Chris's card
which fortunately contained his cell number. I dialed quickly, trying
to wrap up this mess and get to the bar before Bandit discovered I
left him alone in the garage.
"Mr. T, it's Snake from Bikernet, how the hell does a guy
order stickers?" I said my Levis still smoking as I glanced out at
the smoldering garage. I could still see sparks flying out of the
garage door.
"Best way to get a hold of us is to either call 808-638-9090 or we
have two Fax lines 808-638-9090 or 808-638-0171 or e-mail us @
expd@hawaii.rr.com or expdart@hawaii.rr.com, Chris said running to
his plane. "Anybody can fax or e-mail art to
get price quote. Tell us how many colors and what size and a rough
quantity they are looking at. That way we can tell them best way to
set it up. I hate the fuckin' mainland. Sorry, but I've got to get
back to the islands. Oh, also, if they want it die cut or straight
cut we can also tell them how to send art over e-mail or mail it on
disk. We get art from all over the world and we can deal with any of
it as long as we can talk to or e-mail the customer. See ya."
He shut off his cell phone as he reached the terminal, but
his card listed their address:
Expressive Designs 59-740 Amaumau Pl. Haleiwa, Hawaii 96712.
Suddenly the Bikernet cell rang as I was about to set it
down, and grab another fire extinguisher and head back to the glowing
garage. "I have a sense of humor," Chris said in his scary straight
tone, "just don't make me sound like a corn ball."
The phone went dead, as dead as I thought I was going to be
when I first met the man. Now each time I look at our stickers or
Jesse James, I have new respect. I gotta get a drink.
--Snake
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