Thunder Bob & Bandit dined in Deadwood with the folks from Biker's Choice. The Morning Star in historic Deadwood was the place that Bandit, Sin Wu and I met with Biker's Choice for dinner. We swapped motorcycle industry stories over a great meal with Richard Schafer, VP of Sales and Doris Taylor, our extraordinary account manager for Biker's Choice,

Biker's Choice is one of the world's leading distributors and marketers of name-brand parts, accessories, and apparel for American motorcycles and the people who ride them. BC is a wholesale distributor and do not sell direct to the public, but you can use their Dealer Locator to find your nearest Biker’s Choice dealer to purchase any of more than 10,000 different products.

Their catalog covers everything from wire and fasteners to fully-loaded "build-your-own" motorcycle kits and from spark plugs to the finest leather apparel available. BC has always been known as a leader in quality parts, and that reputation is exemplified by the brands they represent and the brand names they develop. Biker's Choice is a source for the leading brand names in the American V-Twin aftermarket industy.

Company History:

In 1971, a business-savvy entrepreneur saw the need for a good Harley® parts distributor in the New England area. He started NEMPCO (New England Motor Parts Company). With ten years of growth and success behind him, he brought on a veteran partner to focus on performance and replacement parts. In 1984, to further define the company's position in the market, they began calling the company "Nempco – The Biker's Choice.”

Nempco –The Biker's Choice caught the eye of Tucker Rocky, one of the largest distributers of motorcycle parts, and in 1992, they jumped into the Harley accessories market by purchasing Nempco. This gave Nempco the strength of a nationwide sales and distribution system and with it, the ability to expand their product lines. In late 1998, Nempco changed its name to Biker's Choice – a name that reflects what the company is all about.

Today, Biker's Choice is one of the most dynamic brand names with the highest-profile catalog in the industry. Unlike some companies in the industry, Biker's Choice is run by dedicated, life-long bikers who understand the American motorcycle enthusiast.

Welcome to Bikernet and Bikernet Metric. Great company, great products, great people = great match!

See you down the road...

-Thunder Bob