The rally is held each year at the Heritage Center south of Austin off highway 290 and attracts vendors & builders such as J&P Cycles, Chrome Specialties, Drag Specialties, Dallas Easyriders and Martin Brothers to name a few. This year pre-registered numbers are estimated at 14,500 with an estimated 15,000+ more walk up registrations. Roughly 10,000 more people then last year's numbers.

The economical boost to the city is estimated to be $21 million dollars. Not bad for a run that is in it's sixth year. Charlie Daniels was this year's headline entertainer for Saturday night if you wanted to stay out at the fairgrounds. However there are bands playing throughout the day, along with all the other typical rally events.

One of the traditions of each ROT Rally (for those that wish to par take) is the parade run from the Heritage Center to Sixth Street Downtown. For those who have never been to Austin, 6th street has 3 or 4 city blocks of nothing but bars & live entertainment in downtown. This is where a majority of the people go to party and play on Friday and Saturday nights. This event has expanded from near empty at midnight to bikes being 5 to 6 deep last year.

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