New Victory Vegas: an Innovative Victory Custom Order Program Generates Big Buzz at Annual Sturgis Rally--

That buzz you heard emanating from the 2002 Sturgis Races & Rally was all about Victory Motorcycles. Motorcyclists from around the world packed the Victory exhibit in downtown Sturgis, S.D., for a look at the all-new Victory Vegas, the stunningly stylish new custom cruiser, and to build their dream bikes through the Victory Custom Order Program.

The downtown Victory exhibit was a must-see element of the annual motorcycle event that attracts hundreds of thousands of riders to South Dakota's Black Hills in early August.

Enthusiasts kept Victory computer kiosks busy day after day as they "custom built" their dream Victorys using the Victory Custom Order Program. This innovative new program lets riders customize their new 2003 Victory, choosing its bodywork color, engine and frame colors, wheels and tires, and deciding whether to have a Deluxe Touring Package factory-installed. Consumers can order their custom bikes from Victory dealers through September 27, 2002. "The Vegas" was the star of the show at Sturgis. I'd call it the best Sturgis ever for Victory, which is saying something because we've hosted some spectacular product introductions there," said Victory General Manager Mark Blackwell. "We didn't have a flashy public Vegas" unveiling because the bike had already been introduced on our website. Yet our downtown exhibit was packed 'round the clock every day as people got their first look at the Vegas� up close. They also loved custom-building 2003 Victorys using the Victory Custom Order Program, choosing their bikes' colors and features on the computer monitors."

The downtown Sturgis Victory exhibit featured a display of all three 2003 models-the Vegas, Classic Cruiser and Touring Cruiser-as well as Victory Custom Concept bikes, video displays, and computer kiosks where consumers "custom-built" their new Victorys. Motorists on I-90 were treated to giant images of 2003 Victory models on an immense Jumbotron-style display screen positioned next to the freeway during the week of Sturgis activities. Videos promoting the Victory Vegas and the Victory Custom Order Program were shown in a regular rotation on the screen. The images on the screen were clearly visible even in daylight, and they were stunning at night against the dark Dakota sky.

Just outside Sturgis, Victory hosted demo rides that let riders experience the power, great handling, and easy shifting of the 2003 Classic Cruiser and Touring Cruiser. All three Victory models are powered by the Freedom V-twin, a 92-cubic-inch air- and oil-cooled engine with electronic fuel injection and overhead cams. Each of the 18 bikes in the demo fleet was unique, representing the wide variety of colors and equipment combinations available to buyers who utilize the Victory Custom Order Program. Master custom builders Arlen Ness and his son Cory Ness spent time at the Victory exhibit and drew crowds everywhere they went when each rode around Sturgis on a Vegas. The Nesses are consultants for Victory and provided valuable input during the development of the Vegas. The new model was designed by the Victory Industrial Design Team.

Victory owners from across North America got together on August 7 for the annual Victory Owners Ride in the mountains outside Sturgis. They enjoyed some great riding, lunch, and Victory camaraderie.

For more information on Victory Motorcycles, including a dealer locator-and the opportunity to custom-build a 2003 Victory using the Victory Custom Order Program-visit the Victory Web site at: www.victory-usa.com. A dealer locator service is also offered toll-free at 1-800-POLARIS. Victory Motorcycles is a division of Polaris Industries Inc.

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