Morgan Hill, CA- Following several business related announcements this summer, Custom Chrome announces its first ever Vendor Council Summit in Morgan Hill, CA.

Holger Mohr, President, Custom Chrome clearly states the rationale behind creating the Vendor Council and its objectives. "We understand and embrace the notion that our future growth and continued success is directly linked to our vendors. For this reason, we created the CCI Vendor Council. With the councils' help and input, Custom Chrome will be the right business partner for v-twin based product manufacturers and dealers. Custom Chrome is asking for their assistance in reaching this goal and the vendors responded with open arms and tons of ideas" explained Mohr.

The first CCI Vendor Council Summit was held in Morgan Hill, CA this week. Attending vendors delivered more than parts perspective to the Custom Chrome team, they shared their industry insight and knowledge. Vendors attending included; -

Terry Components
- Mikuni American Corp -
Barnett -
Motion Pro -
Belt Drives LTD -
TP Engineering -
Adjure Inc -
Arlen Ness Inc -
Daytona Twin Tec LLC -
Goodridge (USA) Inc -
Jim's Machining -
D&D Performance Ent. -
S&S Engine (not present) -
Primo

Participating vendors brought industry issues to light, contributed to product planning for 2007 and broke out into working groups each assigned with topic to discuss and provide solutions to.

"The opening session of the Summit was very informative, we heard from the Global and Custom Chrome executives about their goals and objectives, following that session we were asked to break in to smaller groups. Each group then tackled an issue facing Custom Chrome. The groups then presented back to the overall Vendor Council ideas for positive solutions. It was a great time investment from my perspective" said Vendor Council member Grady Pfeiffer (TP, Primo, Thunderhart, Daytec). "I really feel like I am part of their business now and understand better their plans for growth and continued success. It was great to participate with other vendors too. A terrific learning experience" added Joe Phillipson of Adjure.

At the end of the first Vendor Council Summit at Custom Chrome one thing was clear, Custom Chrome is dedicated to regaining its ground as the leader in the v-twin aftermarket industry by applying precision focus on parts development, replenishment and distribution. The Summit was one more step in achieving its goals.