THE MOTORCYCLE MAGAZINE REPORT CARD-- Thought you might be interested in seeing how the various Harley-oriented magazines compare in newsstand sale.

On a separate note, the last I heard is that KKR, the New York financiers who control Primedia, is asking for a billion dollars for the 70 magazines and 90 web sites they have for sale. I have heard a few publishing companies looked but have not made bid on any of the magazines.

The latest ABC (Audit Bureau of Circulation) sales figures are in for the second half of 2006.

We were recently given a report which measures and ranks all 503 audited magazines (most of the best selling titles are audited) on newsstand sales as measured by dollars generated.

Here is how the motorcycle titles did:

Magazine--Cover price-- Number Sold-- Bucks
Easyriders-- $6.99-- 62,079-- $433,932
American Iron Mag -- $4.99-- 69,048-- $344,550
Cycle World -- $3.99-- 65,583-- $261,676
Motorcyclist -- $3.99-- 51,211-- $204,332

Sport Rider -- $4.99-- 39,524-- $197,225
Hot Bike -- $5.13-- 31,389-- $161,026
Transworld MX -- $4.99-- 30,616-- $152,774
Racer X Ill -- $4.99-- 30,429-- $151,841
Dirt Rider -- $4.99 -- 25,293-- $126,212
Rider -- $3.99-- 11,004-- $43,906
BikeWorks -- $4.99-- 4,842-- $24,162

The following Harley-related magazines are not included on this list as they are not audited as part of the ABC program:
American Bagger
American Rider
Barnetts
IronWorks
The Horse
Street Chopper
V-Twin

-- Buzz Kanter

We investigated further and asked Joe Teresi the boss of Easyriders: V-TWIN is audited and the combined Newsstand sales of ER and VT is 98,154.

--Joe Teresi

I'm not sure what the above means. ER and V-Twin are two separate mags. I believe ER circulation is around 65,000 and V-Twin is 33,000. The smallest number Bikernet has to offer is the number of readers who come to Bikernet each month. In the short month of February 283,000 readers enjoyed Bikernet, for 565,000 visits, 1 million impressions and 10 million hits.--Bandit

Here's an update of Numbers for 2007:

May Bikernet Numbers

334,986 Unique Users
649,825 Visits
1,038,739 Impressions
9,154,366 Hits

She's still looking for the June and July reports.

August Numbers

336,000 Unique Users
634,000 Visits
1 million Impressions
9.7 Hits

September Bikernet Numbers

314,894 Unique Users
572,029 Visits
973,120 Impressions
8.8 million hits

October Bikernet Numbers (Our largest numbers in Bikernet History)

339,392 Unique users
598,681 Visits
1 million impressions
9.4 million hits