I. Program Overview

The Bikernet Radio program provides advertising sponsors with an opportunity to target and optimize advertising dollars while driving incremental traffic to their Web Site and building brand equity.

Bikernet.com is it’s tenth year of producing compelling magazine style content online to nearly a half million bikers each month. Founded by industry Icon Keith R. Ball, (former editor of Easyriders and Hot Bike Magazines), Bikernet.com delivers new articles, tech tips, general biker information and photos every day. Viewers don’t have to wait for the magazine subscription to show up once a month or six times a year.

Bikernet has taken the next step in online content delivery, audio interviews with top biker industry personalities through Bikernet Radio. Advertising sponsorship offers a truly unique vehicle to reach your customer.

Bikernet Radio Sponsorship Benefits

[1] Increase Brand Awareness – Each month nearly a half million V-twin motorcycle enthusiasts point their browser at Bikernet.com. Advertisers and content providers build brand equity by providing ‘value to’ and ‘participating with’ the biker community. Bikernet.com provides programs to continually keep the advertisers’ brand in front of the community.

[2] Increase Online/Store Traffic – The Bikernet community is inquisitive of the community advertisers.
Metricthunder.com recorded 70,000 unique visitors in January 2006 and determined that 25% came from Bikernet.
Lucky Devil Custom Cycles reports that 50% of their traffic comes from Bikernet. Bikernet drives traffic to the one place that you can have an unlimited conversation with your prospects… your website.

[3] Increase Sales – Bikernet assists you in increasing your brand awareness and exposes your message to millions of individuals annually. This will improve your online sales if you have an ecommerce store or aid you in pulling product through your distribution channel.

[4] Program Dynamics & Flexibility - Unlike print media advertising, Bikernet offers:
Ad copy changes within 48 hours notice
Banner and audio advertising/sponsorship
Product tech tips
Editorial coverage

[5] Return on Investment – All advertising expenses require ROI justification. Bikernet Radio Sponsorship has proven to deliver a significant increase in Web/distribution traffic levels. More traffic translates to more sales revenues given your historical conversion rates.

II. Bikernet Overview

Bikernet.com is the authoritative voice for the online biker community. Each month over 500,000 visitors check in to see what Bandit and his merry pranksters are up to. From covering the Donnie Smith Bike Show to racing on the Bonneville Salt Flats, if a Biker is doing it then it is being reported at Bikernet.com.

Members of the Bikernet community ride v-twin motorcycles, wrench on motorcycles, build motorcycles and live the lifestyle. Bikernet.com caters to their audience by providing them with the content that entertains them or that they can use. The design of the site allows enthusiasts to easily find the content that they are looking for.

Bikernet.com is in a class by itself when compared to other magazine advertising options:
Bikernet.com is daily news publication that’s primarily free to it’s subscribers
Bikernet.com is visited by nearly 500,000 bikers each month
Bikernet.com advertising is uncluttered
Bikernet Radio offers unique positioning

High visibility banner ads
Audio sponsorship ads
Audio interviews that highlight your company

III. Bikernet Radio Description

Bikernet utilizes a suite of technology to podcast the radio show. This allows enthusiasts to hear the interview on their computer or to download it into an I-Pod, MP3 player or handheld music device.

Thunder Bob, the shows on-air talent, interviews the movers in the biker industry. Jumping in to do periodic guest interviews during tradeshows and events is Branscombe Richmond. Keith R. Ball fills out the interview talent. Each personality brings a different perspective to the industry and covers topics that include lifestyle, technical, racing, runs and entertainment.

Current interviews include the owners, founders, editors and key personalities of several high profile companies.

Bikernet Radio is a department within Bikernet.com. Each week the radio show is promoted on Bikernet.

Publicity is created monthly to promote the show line up. Biker oriented sites and news aggregators like Yahoo! News and Google carry the monthly lineup.

Enthusiasts have the option of listening to the show via MP3, Wave file on their PC or subscribe to the podcast feed

IV. Technical Details

What is Podcasting?
Podcasting is a way to receive audio files over the Internet. Many content providers, including CNN, NBC, BMW and others offer podcast feeds at no cost. These feeds deliver audio broadcasts to your desktop. You can listen to these files on your computer or load them on to your MP3 player and take them with you.

Getting Started
All you need to get started is podcasting software. Once you download and install the software, simply add one of CNN's podcast feeds. The podcasting software will automatically check for updates and download the files to your computer so you can load them onto your MP3 player.

Sample Software
iTunes (Windows/OS X)
Juice (Windows/OS X/Linux)
jPodder (Windows)
iPodderX (OS X)

V. Sponsorship Participation Levels

Platinum Level

The Platinum level provides the broadest exposure. It includes the following:

Monthly interview with your designated company representative
Bikernet creates tech tips / product profile on your offering twice monthly
Bikernet publishes press release monthly
Creation 4X/month audio ads
Banner ads on Bikernet Radio
Company profile developed by Keith R. Ball

Platinum fee: $2,500 monthly or $27,000 annual

Gold Level

Monthly interview with your designated company representative
Run tech tips / product profile that you provide monthly
Run press release monthly
Banner ads on Bikernet Radio

Gold Fee: $1,500 monthly or $16,500 annual

Silver Value

Run tech tips / product profile that you provide monthly
Run press release monthly
Banner ads on Bikernet Radio

Silver Fee: $1,000 monthly or $10,000 annual

V. Bikernet Radio Program Summary

Reaches nearly 500,000 targeted customers each month
Drive more traffic to your site or store to increase sales conversion
Dramatically expand your brand awareness
Bikernet affiliation provides a “Seal of Approval” to a highly loyal audience
The combination of banner ads, audio sponsorships, tech tips, press releases and editorial coverage proactively gets your image in front of your audience
Getting started is fast and easy
Receive specific performance results tracking each month

For more information and sample program monitoring data, contact us at: (310) 830-0630