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Rivera Primo, Inc.




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Rivera Primo started out in 1973 as Rivera Engineering, commanded by its founder Mel Magnet. In the ensuing years, Mel met John Ventriglia (his partner in crime), bought Primo Belt Drives (among other companies) and decided to run them all like he did his life, with honor and integrity. I (Ben Kudon) was lucky enough to join this group of characters in the late winter of 1999, after having served my time in companies such as Accel, Crane Cams, Competition Cams and finally Bikers Depot. In June of 2006, we combined Rivera Engineering & Primo Belt Drives to form one stronger, more diverse company, Rivera Primo Inc.

Along the way, we have had our share of tragedy. In 2008 we lost our guiding light Mel, and then in 2009 we lost our friend and co-worker Giggie Gilliland. Through all this upheaval, we continue to operate in the manner then Mel had inspired; honesty, integrity and loyalty.

With over 37 years in the motorcycle industry, we've seen it all; ups and downs, stars and flops, fads and enduring legends. But through it all, one thing has remained constant; the love and passion we in the industry all share for what we have chosen to be our life's pursuit, motorcycles. We are lucky enough to come to work everyday, doing what we love and getting paid for it.

We invite you to browse our website to see all the product new and old that we have to offer, and if you choose to purchase any of the fine products we offer, you will also get to experience the great customer service and friendliness that has made Rivera Primo truly one of the enduring legends in the motorcycle aftermarket.

Thanks for visiting us through Bikernet.com and please come back often.



...TELL 'EM YOU SAW IT ON BIKERNET...

I SEE THE LIGHT!

Rivera Primos high tech LED headlamp for high speed night riding!

By Buck Lovell
With technology advancing at the current rate, it’s surprising that an all LED headlight isn’t as common as it should be. The advantage is obvious. Brighter, better lighting for night riding makes any night ride safer and more enjoyable.
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Bennett’s Performance Final, Maybe

It’s the Mechanical Dyna of Dynas

By Bandit, photos by Wrench
Bennett’s Performance touts being the Performance test bed for all big twin performance and handling in Long Beach, California. The team is also very involved in Bonneville Land Speed Record efforts. Unless the California Air Resources Board decides to shut down every California custom or performance shop, they will be burning rods, turning lathes, and twisting wrenches until they die.
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Rivera/Primo HedLED Headlight System

At Last, a Turn Signal System in Headlights for Custom Bikes

By Bandit, Ben Kudon, and Richard Kranzler with photos by Wrench
I’ve known Ben Kudon, the general manager of Rivera/Primo for over 20 years. He’s a stub of a man and mean as cat shit. And no one knows Rivera Primo products like Ben. So, I asked him about the new Rivera/Primo HedLED systems.
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The Deep Sea Panhead

Built by a Non-Stop Father and Son Team

By Bandit with photos by Rogue
This story kicked off 10 years ago with a Lincoln MIG welder and a rusting mini-bike. An obsessed weight lifting and skateboarding 13-year-old, with his dad’s support, bought a MIG welder and started to chop his mini.
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Bennett’s Performance Dyna Build, Part Two

With the Upgraded S&S 106-Inch in Place, Time to Spruce the Primary Bearings, Clutch, Carb and Air Cleaner

By Bandit and Ron Benfield
So we got to work. Eric hadn’t ridden his own motorcycle in six months, broke up with his girlfriend three times, and needed his two-wheeled Valium. Working with D&D they altered a stock D&D system to fit ’91 to ’13 Dynas. But more to come including a JIMS inner primary kit, a hot rod Rivera/Primo Clutch, Alloy Art and Speed Merchant front end parts, and a new S&S Carb and Cleaner
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HedLED Next Generation For 7-inch Headlights
Rivera Primo offers these Phase 2 HedLED™ 7" Headlamp (1116-0200) with integrated turn signals. How cool is this? They retail for $282.57 and will b


NCOM COAST TO COAST BIKER NEWSBYTES for October, 2013

Bikers In NYC, CDC, License Plates, Texas Bike Riders and More

Compiled & Edited by Bill Bish, National Coalition of Motorcyclists (NCOM)
Sportbikers attack SUV in NYC, Positioning License Plates, CDC asked to back off, and Motorcyclists Allowed to Go On Red, plus much more.
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THE BRASS BALLS BRAWLER (FXR) COMES TO BIKERNET

A Very Tight Rider Is Now Available

By Bandit with photos from Brass Balls Cycles Staff
I'm forced to say this, but Brass Balls Cycles and Big Bear Choppers are now building FXR configuration motorcycles for about the same price. That's a good thing, since the road-riding customer has two models and companies to choose from, and that gives us some solid comparisons. Over the next month we will also feature a Big Bear FXR, so here's your first shot at a $30,000 FXR.
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