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Rivera Primo started out in 1973 as Rivera Engineering, commanded by its founder Mel Magnet. In the ensuing years, Mel met John Ventriglia (his partner in crime), bought Primo Belt Drives (among other companies) and decided to run them all like he did his life, with honor and integrity. I (Ben Kudon) was lucky enough to join this group of characters in the late winter of 1999, after having served my time in companies such as Accel, Crane Cams, Competition Cams and finally Bikers Depot. In June of 2006, we combined Rivera Engineering & Primo Belt Drives to form one stronger, more diverse company, Rivera Primo Inc.
Along the way, we have had our share of tragedy. In 2008 we lost our guiding light Mel, and then in 2009 we lost our friend and co-worker Giggie Gilliland. Through all this upheaval, we continue to operate in the manner then Mel had inspired; honesty, integrity and loyalty.
With over 37 years in the motorcycle industry, we've seen it all; ups and downs, stars and flops, fads and enduring legends. But through it all, one thing has remained constant; the love and passion we in the industry all share for what we have chosen to be our life's pursuit, motorcycles. We are lucky enough to come to work everyday, doing what we love and getting paid for it.
We invite you to browse our website to see all the product new and old that we have to offer, and if you choose to purchase any of the fine products we offer, you will also get to experience the great customer service and friendliness that has made Rivera Primo truly one of the enduring legends in the motorcycle aftermarket.
Thanks for visiting us through Bikernet.com and please come back often.
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