LA CROSSE, WI (October 4, 2006) S&S Cycle announces the completion of their first Distributor Product Training Course. This class was conducted at the Dealer Training & Certification Facility in La Crosse, Wisconsin on September 22 & 23, 2006 Distributor Product Training is modeled after the certification training offered to S&S dealers from around the globe. This 2-day course gives the distributor representatives an overview of Proven Performance® S&S engines and components, maintenance, and a feel for the level of expert instruction that dealers receive during the standard certification courses offered. Reps receive a complete set of service manuals and other material to give them valuable resources after they complete the training.

"Our Team is really fired up about being here - this training equips our sales force with the extra knowledge needed to differentiate ourselves in the market place," said Steve Veltri, Senior Vice President for Custom Chrome. "We are preparing our team for an exciting new year of selling S&S products. Anybody who's serious about this business, especially selling S&S products, needs to book their training course. We've heard a lot about it, and now after spending a couple of days here we know why it's a world-class training center. The friendly Midwest hospitality from the S&S staff, along with people in the La Crosse area help make this an excellent experience," concluded Veltri.

"Over the past several years, S&S has focused on developing alliances and relationships based upon mutual trust and effort," said Brett Smith, president of S&S Cycle. "CCI's decision to attend our training, and be the first distributor to have their sales representatives S&S trained and certified, clearly demonstrates their commitment to that same philosophy."