Manchester, Conn.--March 23, 2009--Hot Leathers, the industry leader in motorcycle apparel and accessories, today unveiled a new look for its Web site. While still offering the quality products Hot Leathers is known for, the new look and feel of HotLeathers.com will make it easier for customers to find the products they need.

Finding the perfect riding gear isn't always the easiest task, and few department stores carry the variety of unique merchandise available from Hot Leathers. With the newly designed HotLeathers.com, bikers no longer have to wait until the next rally to find that one-of-a-kind item. Bikers can browse the great selection of motorcycle products found at a Hot Leathers rally booth from their home computers.

"Hot Leather's Web site has been given a complete face lift so that we can better serve our customers," said Andy George. "Sometimes a biker needs something specific, and he or she can't wait until the next motorcycle show to get it. That's where HotLeathers.com comes in - we make it easy for bikers to purchase rally merchandise from the comfort of their own homes."

From motorcycle shirts and leather jackets to saddle bags and helmets, HotLeathers.com offers amazingly low prices on everything bikers need to look good while riding. Hot Leathers is always adding new products to its current inventory, and customers are encouraged to check out the Web site's "What's New" section to stay up to date on the hottest apparel and accessories. Customers who sign up for the Hot Leathers mailing list will receive exclusive discounts and a chance to win a free T-shirt every month.

Hot Leathers has been serving the motorcycle community for over 25 years. The company's growing wholesale and printing facilities have earned it a place as one of America's top 50 volume screen printers. Known for fast and friendly service, Hot Leathers makes its customers a priority whether in the shop or on the road. Hot Leathers is a division of Good Sports, Inc. and currently has store locations in Sturgis, S.D., Swansea, Mass., Daytona Beach, Fla., East Providence, R.I. and South Windsor, Conn. Hot Leathers also takes its merchandise to various rallies and events across the country. Keep an eye out this summer for the Hot Leathers logo. It's a brand you can trust with prices you can easily afford.

For more information about Hot Leathers or the 2009 Rally Schedule, please call 800-845-0084 or visit www.HotLeathers.com.